Having entered the market last summer with the introduction of their ‘Blackened American Whiskey’ to critical acclaim, Metallica are jumping further into the booze industry with the unveiling of their new craft beer entitled ‘Enter Night’. Partnering with Arrogant Consortia, the makers of the popular Arrogant Bastard Ale, and Bourbon Barrel-Aged Arrogant Bastard Ale, Metallica’s new pilsner takes after the likes of Iron Maiden’s Trooper Ale in being named after one of their most recognizable lyrics.
Said to represent the ‘cataclysmic collision of two uncompromising supernatural forces’ that transcends ‘genres, shatters preconceptions and challenges convention’, Metallica’s 5.7% beverage is explained as a ‘unique expression of the shared values that have helped define Metallica and Stone Brewing: fiercely independent, transcending genres, shattering preconceptions and challenging convention’.
Working closely at every stage of the beers creation, Arrogant Consortia want fans to know that ‘aside from its intense drinkability, craft enthusiasts will note Enter Night's remarkable flavour [sic] and aroma which artfully combine the beauty of a traditional Northern German Pilsner with Arrogant Consortia's modern overtones of aggression’. The result, according to Arrogant Consortia is a genre-defying pilsner that is ‘hop Forward with sound bitterness on the finish’.
Commenting on the project, Larr’s told reports that, ‘The amount of ideals and outlooks that Metallica and Stone Brewing share are endless. I’m always blown away about how similar our paths forward have been. Our view of the worlds that we each inhabit, of creativity and process, and sense of place in relation to our peers and ‘The Man’ are almost identical. This collaboration is beyond effortless and pure, and we can’t wait to share this incredible beverage with everyone out there’.
Whilst the beverage is now available in the US, for us the UK we will unfortunately have to wait for the global roll out set to happen some time in the first quarter of 2019. Until then, we will have to make do with some Metallica infused whiskey.